I have more than 5 years of experience crafting visual and web design. I am always enthusiastic and looking to improve processes and develop efficient systems that enhance the clarity of both users and businesses. Great critical and technical expertise in finding and devising solutions that benefit user flows and derive from a deep analysis of the user perspective.
I had a very diverse experience before becoming a UI/UX designer. I started studying graphic design at university and continued with a master's in exhibition design. Those were back then my two passions and I was lucky enough to find a job in Milan that combined them both.
I felt that something was still missing, so I moved to London with big dreams and that’s when I discovered UX/UI design. It was such a refreshing sight. It combined everything I was looking for and needed, a bit of creativity and a systematic approach.
Over time I’ve matured a professional understanding of the user centric and the design thinking approaches, seamlessly integrating these best practices into my work. This ensures that every project comes from a comprehensive understanding of both business objectives and users needs. My focus revolves around crafting user flows and prioritising the functional usability of my designs. I start each project with an extensive research and discovery phase, setting the stage for more informed and effective design decisions.
As I continue to evolve, my trajectory is guided by a passion for crafting meaningful user experiences and a commitment to innovative design methodologies. The future ahead is filled with amazing new challenges and the excitement of contributing to the ever-changing landscape of digital design.
Experience Haus - London
Politecnico di Milano MA
Politecnico di Milano BA
As a senior Digital Designer for Crucible, I lead the creation of visual designs for user-centric websites, collaborating with cross-functional teams to ensure a seamless user flow and experience. I also work on translating brand stories into visual identities, focusing on a modern and digital approach to the brand. I am involved in the early stages of the UX discovery from the creation of User Personas and Flows as well as Information Architecture, low-fidelity wireframes, and high-fidelity prototypes.
As a freelance UX/UI designer I have been working on various website projects and applications concepts. I was involved in the whole design process from a deep analysis of the user's needs to the ideation phase, as well as bringing prototypes to life.
Crucible Design
Serify Studio
Very Good and Proper
Cameron Design House
OrigoniSteiner Architects
I know I know, I just talked about my career goals, but as everyone knows there is more to it. So let me tell you what I also like...
Let’s start with the obvious one, as every "kid" from the 90s I like to travel, (I do!). There is a sense of freedom to it and above all I do love the memories and sensations you take with you. Knowing different cultures is an unbelievable bonus too.
I still love exhibitions, I really feel at ease in a museum and I’m the annoying person that could stay there all night...and if someone laughs at some art piece, I will get very offended.
I enjoy crafts, depending on the day I like a bit of pottery, jewellery making and DIY. I can stay hours watching videos about it and dreaming of making everything in my future house out of forgotten cabinetry found in the streets of London.
Finally I love everything that is acrobatic or up in the air. In that respect aerial silk is the perfect match and so is bouldering. Maybe one day I’ll be able to join the Cirque du Soleil (it's never too late!)
